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First, Happy New Year to everyone from AdSense for feeds and FeedBurner teams here at Google.

Second, this is a quick one - but we get asked this a lot, so we thought we'd cover it.

If you currently use the Competitive Ad Filter with AdSense for content, you may also wish to use it with AdSense for feeds. In order to provide publishers with ultimate control, the filter for AdSense for feeds is separate from that of AdSense for content, but operates in the exact same manner.

To block competitors ads from showing in AdSense for feeds, login to your AdSense account, go to the AdSense setup tab, and select Competitive Ad Filter. Then make sure you have selected the tab marked "AdSense for Feeds" and enter the domains or partial domains into the text box.

If you've been following some recent posts at the venerable Burning Questions, you'll be happy to know that we are now starting the next phase of FeedBurner integration into Google, right here in our swanky new digs on the Adsense for feeds blog. AdSense for feeds isn't just about earning revenue for your feeds; it's also the starting point for managing syndication and tracking feed analytics. We hope to give you some tips to how to earn the most revenue from your syndicated content, but we'll also be offering tips to help ensure your feeds remain in tip-top shape.


A few months ago, we announced that we would be moving all FeedBurner accounts to Google accounts and we have been steadily doing just that ever since. However, as many of you know, this has been a manual process and has taken some time to smooth out.


Now, we're happy to announce that if you have a valid AdSense account and a FeedBurner account, you should now be able to initiate this account move directly from within your AdSense account. (Moving accounts starting from within FeedBurner.com and FeedBurner.jp to Google will be available soon. We're grinding away on this feature right now.)


Why move? That's the easy part. Moving to a Google account means:


* We can tie your FeedBurner feeds to other Google products and services easily as you see fit
* You can participate in AdSense for feeds
* You will get access to all the new services and publisher tools for syndication we are developing in the future


We will still be contacting FeedBurner publishers by email, based on previous account information you provided that matches information in Google accounts. But if we are not getting to you fast enough, please use the self-serve form to initiate your account move, even if you requested a move at a prior time. This helps us reach as many of you as possible, as there may have been a typo in your request that prevented us from successfully moving your account previously.


We know there are a lot of questions around this process, so we have created a FeedBurner to Google Account Transfer FAQ. We look forward to helping you earn more money from your syndicated content and streamlining your feeds in the New Year!

There’s a war going on in the blogosphere, and it has nothing to do with bloggers dissing each other on their respective websites. The war is about control of the blogosphere by several great, many good, and tons of terrible blogging platforms. The average newbie now has “too many” options to choose from, and the battle for blogging supremacy is hotter than ever.

At my website and blogs, I’m always asked the question “Is Wordpress better than Blogger?”. The answer, of course, is “Yes”. But to really understand why, it’s important to look at both blogging platforms side-by-side and see which one you really need.

You also need to understand that there are different versions of Wordpress, the earliest now termed as “Wordpress” at Wordpress.org, and the hosted version similar to Blogger now termed “Wordpress.com” which is of course available Wordpress.com. Only the latter comes with free hosting on a sub-domain account. We’ll discuss this in Part 2.

For Part 1 of this article, we look only at the self-hosted version of Wordpress. Here’s the comparison scale:

1) Ease of Set-up And Use

Yes, it’s much easier to set-up a blog with Blogspot.com and get your own Bloggger account. You can be done in 10 minutes flat. Once you’re set-up you can start posting immediately. If you want to add a designer’s touch to your blog, there are also tons of blogger templates available for free.

Installing Wordpress however can be a major headache if you don’t know what you’re doing. Since you’re going to host it on your own account, you’ll need to download the installation files, upload them to your server, set-up a database, and run the configuration script.

However, if you know which hosting account to get, you can choose one with Cpanel included. With Cpanel, you can do a one-click installation, upgrade and removal of your Wordpress platform.

2) Customization & Advanced Use

Blogger doesn’t allow categories. You can’t sort your articles into different focuses, unless you know how to hack the platform. With Wordpress, not only can you add categories, you can also display each category differently on your main page. In fact with the correct plugins you can even turn your Wordpress into a magazine-like portal.

Publishing with Blogger can extremely furstrating. It can take forever to post articles, especially if you’re making changes to the entire website. With Wordpress, publishing is much faster, although if you load your system with all kinds of bells and whistles it can be just as frustrating.

With a Blogger account, you can get additional features like “Shout Boxes” that improve interaction on your site. You can also get pretty themes and nifty little tools that you can add to the core template files. However, that’s as far as you can go with Blogger.

With Wordpress however, the sky is the limit. As cliche as that may sound, not only can you get themes, additional “plugins” and advanced tools, you can also extend Wordpress to far beyond just a blogging platform.

The talk today is about using Wordpress as a complete, user-friendly Content Management System or CMS. Unlike complicated predecessors like PHPPostNuke, B2, Mambo or even Joomla, Wordpress is user friendly. Plus, the availability of source codes in this open-source system coupled with a strong community makes it possible to use Wordpress as an article management system, classifieds system, direct-selling site and even a paid membership site.

4) Copyrights and Ownership of Content

I started with Blogger and I won’t say that it’s bad. But after a while I started to get frustrated with Blogger, and here’s why: Google Owns Your Content

Google has the authority to shut down your account without warning if they don’t like what you’re blogging about. You don’t have absolute control over your own blog. With Wordpress, you own the domain name and the blog is hosted on your own account. You have full control over your content.

With the self-hosted version of Wordpress (not Wordpress.com), you’re free to write about anything you want, and use the software in any way you want. Yes, Blogger allows you to publish to your own domain, but they still own the database that holds your content! Don’t forget that!

5) Search Engine Optimization and Traffic

There’s this propaganda that since Google owns Blogger, they tend to favor Blogger accounts. I won’t say that this is illogical, but from my experience, there’s no such favoritism.

I’ve heard as many stories of getting indexed fast and ranking high in search engines from both Wordpress and Blogger users. As long as the content is good, the spiders will come.

When you post in Blogger, you can only “ping” a limited amount of sites, whereas with Wordpress on your own domain you can ping as many blog directories as you want, and start getting more traffic.

As a conclusion, I would say that Wordpress is only slightly ahead in terms of optimization for search engines, and building large amounts of traffic.

6) Money-Making Potential

There’s no doubt that it’s easier to get started with Google Adsense if you have a Blogger account. In fact you can now apply for Adsense from within a Blogger account. Not entirely surprising considering the fact that both are owned by the same company.

With Wordpress, it can get tricky. The default installation is not enough. You’ll need a couple of plugins and even a better theme to really maximize the Adsense potential. However, this seems to be getting easier and there’s even “Adsense revenue sharing” plugins around that allow you to share ad revenue with other contributors and writers for your blog.

When you start using Wordpress to build your Adsense websites, you’ll soon discover what I mean. It’s something you need to experience for yourself. I can tell you one thing though – when you go Wordpress, you don’t go back.

Insight into the daily life of a professional blogger.

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