How Did MySpace Become Number One on Android?


When MySpace announced earlier this week that they had now established themselves as the number one social networking application on the Android platform and the number three download overall, needless to say, we were a bit shocked. After all, (with no offense to MySpace intended), there are more Facebook users than MySpace users in the world. It's just a simple fact.

So how did this happen? Is the MySpace Android app that much better than Facebook's? Are Android users more interested in MySpace for some reason? Are they younger than other mobile users and therefore choosing MySpace over Facebook?

As it turns out, the truth is that measuring the mobile downloads of official applications may not be mean anything when it comes to measuring the success of social networking sites.

Sponsor

After scratching our heads for a good ten minutes, we decided to reach out to a mobile expert for help. Peter Farago of mobile analytics firm Flurry had a few ideas, all of which seem more than plausible.

Theory #1: Third-Party Apps

On the Android platform, there are over ten third-party applications which allow social networking users access to Facebook outside of the Facebook official app or mobile website. This means that thousands upon thousands of Facebook users are downloading other Facebook applications which are not being counted towards the official app's total.

Meanwhile, there is only one third-party MySpace application, so most of the downloads from MySpace users are going to the official app.

Theory #2: Facebook Pre-Installs

The Facebook application is pre-installed on the Droid, the most popular Android handset. It's highly likely that those pre-installed copies of the Facebook app are not being counted as downloads on the Android marketplace.

In addition, the Facebook application is included on the Android 2.0 mobile platform, alongside other popular apps like Amazon and Pandora. So again, that's another potential area where Facebook application downloads are not being counted.

Theory #3: Mobile Web Use

Another theory, (this one ours not Farago's), is that some Facebook and MySpace users don't access the sites via apps - they do so via the customized mobile websites. Facebook, for example, has two mobile alternatives to the official app - m.facebook.com and touch.facebook.com. For personal reasons, some Android owners may actually prefer accessing Facebook via these sites instead of by way of the app itself - an app which, unlike its iPhone counterpart, points to the mobile website when you interact with some of its functions, a regular complaint among Android users. In fact, many users actually consider the MySpace app to be the more polished of the two.

Theory #4: All of the Above

MySpace claims that its popularity on the Android is due to "deep integration with the Android platform" and, in their press release, the company mentions the multiple MySpace homescreen widgets for things like voice-enabled updates and photo uploads. The release also notes that the MySpace user base is highly engaged, with 70% of the mobile app users checking in three or more times per day.

However, these are probably not the major reasons contributing to the app's popularity on the charts, where it now ranks #3 overall. It's more likely that the combination of factors described above have more to do with where MySpace stands today on Android. Mystery solved.

Discuss


Twitter Location? Thanks, But No Thanks


Twitter announced yesterday that it would finally be adding location support and, while they certainly appear to be doing it right, we have to wonder about the new feature.

Twitter seems like it's a bit late to the game on this one, even though we've all been talking of the "location-based wars" lately. We already have Gowalla, Foursquare, MyTown, BrightKite and more - do we really need Twitter too?

Sponsor

First, we have to say that we're quite happy with the opt-in, "back out at any moment" method that Twitter is taking on including location into its service. Not only do its users have to opt in, they can even set the function to check every time they tweet as to whether or not they want to include location information. The specificity of the location data can also be chosen, whether you're including exact longitude and latitude coordinates or just letting everyone know you're in the hood.

So, on these points, we say "hurrah!" for doing the location thing right. Now, on to why we really won't be using it much, nonetheless.

When Twitter first came out, it was both a protocol and a place. That is, it was a website, Twitter.com, based on the 140 character message backbone. While the website was our only choice for a while, outside of text messaging, we quickly moved on to third-party clients that did it all much better. And now we have smartphone apps, web apps and desktop apps. Nowadays, Twitter feels much more like a protocol than place.

We've already moved on and separated out our location-based tweeting into a completely separate part of our brains. We have Gowalla, Foursquare, MyTown and Brightkite. We have our Twitter interaction where we just say something and we have our Twitter interaction where we mean to share our location. It just seems that, for those moments where we want to share our location in a useful manner, we already have a way and, much like the third-party clients out there, these other apps already do it better.

All of this isn't to say that including location data isn't a great idea. It could be followed up with some seriously interesting uses as more and more location data becomes available in the Twitter stream for outside apps to use. Too bad Twitter went the honorable route, however, and gave people a choice. For most of the tech savvy crowd out there, who use Twitter the most, we' re not sure that the Twitter homepage is going to be where we choose to include our GPS data. Most services have already found a way to include that data, by using Twitter in the way its been used best - as a simple messaging protocol that lays at the heart of some very cool interaction. Why would we want to enable the core to track us? That's just throwing our location data out there in the wind, to be gathered and used by whoever wants and that's not really the point. Context is what makes location important.

Where will all this location based tweeting come in handy? Real life situations like Haiti and Iran. And in some cases, maybe for good and maybe for bad. There is surely something to be done with all this data, but we can tell you one thing - in our day to day tweets, we will not be turning the GPS on.

But enough about us - will you be using Twitter's new location feature? Will you say yes when it asks or are you already satisfied with sharing your location with third-party apps?

Discuss


Google Wave Extensions Gallery Launches

This morning, Google launched an "extensions" gallery for their real-time communications product, Google Wave. Within the new gallery, you'll find the tools and add-ons that have been created by the developer community to add additional functionality to the Wave service. Among the extensions are those some Wave users have probably seen before - like the popular "yes/no" voting gadget, for example, which lets you create polls via Wave. However, there are others that you may not have seen yet - like the "iFrame Gadget" that lets you embed webpages into a Wave or the "Likey Gadget" that provides a "like" (and "dislike!") button for showing support for a particular topic, similar to those found on Facebook or Google Buzz.

Sponsor

According to the Google blog post, developers interested in submitting their extensions for inclusion in this gallery can do so by first submitting them for approval here. Google has also released a new Google Wave robots API (v2) for developers to try.

The complete list of extensions includes the following:

  • Wave Sudoku (play Sodoku with friends in a Wave)
  • Extension Installer (for developers only)
  • Colcrop (game)
  • Yellow highlighter (highlight text)
  • Napkin gadget (for doodles)
  • Waffle (date-picker)
  • Iframe gadget (embed webpages in a Wave)
  • Yes/No/Maybe gadget (for polls)
  • Map gadget (insert maps)
  • Video Chat Experience (chat in Waves)
  • Phone Conference (call your friends)
  • Mind Map gadget (collaborate on diagrams)
  • Likey gadget (like/dislike a topic)
  • Pollo gadget (for surveys)
  • Take-out gadget (for ordering out)
  • AccuWeather (weather forecasts)

Will Extensions Bring You Back to Wave?

With Google Wave soon becoming a member of the Google Apps family of products sometime this year, it's good to see development work continue on this innovative, if somewhat confusing, real-time tool. Although members of the tech community have expressed mixed feelings about the product in its current state, what Google has presented is definitely a unique service and one that may still be useful in several niche scenarios, if not as the email replacement some hoped it would be. For example, small teams in the workplace needing to collaborate with one another may find Wave a better option than sending multiple emails back and forth.

That being said, traffic to Google Wave has been declining sharply since November or December of 2009, depending which analytics service you use. Looking at the numbers, it's clear that Wave has been abandoned by many of its earliest adopters - users who were once clamoring for invites in ways that haven't been seen since Google first launched Gmail. (On that note, we actually have several spare invites sitting around - if you want one, comment and ask.)

Will extensions actually bring those one-time Wavers back? Probably not - at least, not for longer than a quick look at most. On the flip side, however, Wave advocates feel that there's great potential in this experimental project. Still, even most of those folks have to admit there's a lot of work that needs to be done before Wave could attract a mainstream audience.

So will Wave ever replace email? Perhaps not. But we wouldn't be surprised if some of the innovations developed in the Wave playground ended up in our Gmail inboxes one day. And for that, we'll keep one eye on Wave...even if we're not entirely embracing it just yet.

Discuss


Kitchen Hack: One-Minute Bread


Oven-fresh bread is one of life’s simple joys. Ciabatta, a crisp-crusted Italian bread with hints of sourdough and loads of crannies longing for butter, is one of the easiest breads to make at home.

Why are we talking about baking bread on Lifehack? Because kitchen hacks aren’t just impressive, they often have very tasty results! In this instance, I’m going to show you how to make ciabatta with less than one minute of prep time. How is that possible? Like many great hacks, this one uses simple ingredients and as few steps as possible to get the job done.

You may have heard of “no-knead” bread before. Mark Bittman and many others have promoted their versions of an artisan bread that doesn’t require any heavy labor. While those recipes also create delicious results, they involve too many steps to be considered a real hack.

I wanted something very, very simple that delivered great results in 60 seconds of prep time or less. It may take you a few tries to get below the one-minute mark, but I think you’ll enjoy the results every time!

For your ciabatta you’ll need:

  • 4 cups of all-purpose flour
  • 2 cups of warm water
  • 1 teaspoon of salt
  • 1/4 teaspoon of granulated yeast (or equivalent)

You’ll also need a medium-size mixing bowl, a 10×15 cookie sheet or baking stone, a hand towel or plastic wrap, and whatever you’d like to keep your bread from sticking (if you’re using a pan, I use flour and corn meal).

Have everything handy? Good. Let’s do this!

1. Mix Water & Yeast

Pour the warm water into the medium-size mixing bowl and stir in the yeast with a spoon. No need to be particular, just dump and slosh.

2. Add Flour And Salt

Add flour and salt to your bowl of yeasty water. This, after measuring out the flour, presents another prime opportunity to get flour on your person. This will be regarded by many as a sign of your culinary determination. You’ll need such signs because anybody who actually watches you make the bread will think you’re one of the laziest bakers in existence.

3. Stir Into A Heavy Batter

Use a spoon. You could use your hands if you wanted but you probably didn’t wash your hands before starting this anyhow. Start with a quick run about around the perimeter of the bowl with your spoon. A few quick strokes through the middle and you should have a heavy batter. If it looks too thick to be pancake batter and not thick enough to be playdough, you’re right on target.

4. Set It And Nearly Forget It

Cover your project with a hand towel or plastic wrap and set in a safe place for a few hours. After the dough has rested for 8 to 12 hours, it will have nearly doubled in size. (If you add a bit of sugar at the start and you’re in a hurry, you can rush this process but I don’t recommend it for your first try.)

5. Preheat Oven & Prepare Your Pan

There’s a lot of room for variation at this stage. The goal is to place the dough onto a surface that will keep it from falling through the oven rack and not stick on. I use an old cookie sheet sprinkled with flour and corn meal. You can use a buttered pan, pizza stone, or baking paper. It’s up to you. The flour/cornmeal method takes only a few seconds.

Before you start prepping your pan/stone, set your oven to 400F. (For those of you using wood stoves, don’t stress the particulars. Pull a few cedar shingles off the back porch roof and get that fire burning hot!)

6. Pour Out The Batter

This is the fun part! Uncover the bowl of dough and slowly pour it out onto the pan you just prepared for it. You’ll want to use a spoon to guide the dough into place and get the last bits out of the bowl. The dough will be very wet and sticky. That’s okay! Get the dough out onto the pan and if you’re lucky, it’ll look something like this:

7. Add Spices (If Needed) & Place Bread Into 400F Oven

If you’re trying to stay within the one-minute prep, you probably won’t have time to sprinkle some of your favorite herbs onto your ciabatta before baking. If you’re not worried about time, some dried oregano, basil, and rosemary make a nice addition.

8. Remove Your Ciabatta From The Oven

Check on your ciabatta after about 25 minutes. Once it’s golden brown on top and looks good to eat, take it out of the oven and set it aside to cool for at least 10 minutes. You can cut into it immediately but if you do it’ll collapse and won’t look as pretty.

Wait! You really thought I wanted you to take a hot pan out of a 400F oven without some sort of protection? Craziness! If you don’t have an oven mitt handy, take off your shirt, fold it so there will be at least 6 layers of cloth protecting your hand, remove the pan from the oven and place in a safe spot to cool.

9. Slice & Enjoy

Move your ciabatta off the pan or baking stone and onto a proper cutting board for demolition and devouring. Ciabatta is famous as a sandwich bread but, like most breads, it’s absolutely delicious right out of the oven.

Subscribe to Lifehack for more articles like this one!

Feedback Time!

  1. What do you think of this hack?
  2. Will you try it? (Let me know if you do. I’d love to see a photo of your results, too!)
  3. Would you like to see more articles like this on Lifehack? If so, is there something in particular you’d like us to cover?

Follow @lifehackorg on Twitter


I'm an editor here at Stepcase Lifehack. I know the value of long walks, good books, joyful repartee, and a well-made martini. Say hello in the comments here, find me on my blog or hit me up for a follow on Twitter.

SXSW 2010 for Cloud Lovers

SXSW 2010 fascinated by cloudFascinated by the cloud and what it means for the future of Web apps, social gaming, open-source and the after life? Then you have plenty to keep you busy if you are heading to SXSW this year.

This is part of a series of ReadWriteWeb guides to SXSW Interactive 2010. If this guide isn't your cup of tea, be sure to check back for more information soon!

Sponsor


SXSW SXSWi 2010 noob newbieCan You Run a 'Serverless' Business?

This discussion looks like one of the better cloud panels at SXSW. It features panelists such as Amazon CTO Werner Vogels, who is there to discuss how cloud computing platforms have evolved so that it is possible to run a ''serverless'' business with confidence.

SXSW SXSWi 2010 noob newbieAccessibility: What It Is For and Where It is Going

How does the cloud affect accessibility? Will cloud-computing allow for a metaphorical curb cut out, allowing access to rich Internet applications? Ahhh - another example of how cloud computing is affecting all aspects of our word.

From the SXSW guide:

"Could a Software as a Service (SaaS) model deliver assistive technologies as a cloud-based service? The National Public Inclusive Infrastructure (NPII) is trying to do just that. As a facilitator for more rapid deployment of assistive technologies and a means to prototype new business models for emerging assistive technologies, AT could become part of an extensive infrastructure of readily available, electronic curb cuts that allow for seeamless access for a broader range of users than have been included to date."

SXSW SXSWi 2010 noob newbieDrupal in the Cloud!
Pantheon is an open-source cloud hosting initiative for the Drupal development community. Josh Koenig will examine "The Cloud" as a concept, look at the marketplace for cloud services, and dig into what it takes to build an application on a cloud-based platform.

SXSW SXSWi 2010 noob newbieOur Interactive Culture Clouds

Were not sure about this one. Looks like it's made for SXSW with its discussions about how business and love meet. We're uncertain how the cloud plays into this one but just about everything does these days, doesn't it? Next!

SXSW SXSWi 2010 noob newbieYou Developed the Content -- Now Build The Hardware

The cloud is sending developers back to the labs to rethink and build new hardware that fits the wave of cloud-based applications in the market. Cool! From the SXSW Guide:

"This presentation discusses how software/content developers can use open-source hardware to build devices that integrate tightly with their applications."

SXSW SXSWi 2010 noob newbieBecome Immortal: Understanding the Digital After Life

Now talk about ghosts in the machine. Just think, when we die our identities will float in cloud networks all over the world. This may be the most philosophical discussion around cloud computing that we see at SXSW. It's time to explore the digital beyond!

jasoncloud.jpgFinally, can one man be a cloud? The cloud is just about anything at SXSW so a man on a bike with a wifi hotspot in his backpack must qualify. Look for "The Jason Cloud," as you walk the streets of Austin. Considering AT&T's service, you may want to hire a bike taxi and follow Jason around for a few days.

Discuss


Health Clouds Forming: California’s Health Internet Exchange

arnold.jpgToday, the California Health and Human Services convened a summit with an expected three hundred people in the interest of a state HIE (Health Information Exchange). This project has been tasked by volunteers and state groups and led by Jonah Frolich, deputy secretary of California Health and Human Services. The teams formed have met a series of hurdles already in preparation for the next big phase of executing the next generation system and raising an initial seed of $38.8m to move the effort forward.

At stake is at least $3 billion by connecting to these services for doctors and hospitals that qualify by using the HIE as built. This means that doctors can bill for more Medi-Cal and Medicare payments that are expected to be available in coming years from the American Recovery and Reinvestment Act funds while using HIE services. Additionally, the services being created will need to support applications that engage consumers as they play a role.

We see the opportunity for California's investment to touch many interesting areas of cloud computing, identity management, and mobile - right as it is getting interesting.

Sponsor

cchs.jpgLast week, Governor Arnold Schwarzenegger and California Health and Human Services Agency Secretary Kim Belshé named a new nonprofit entity called Cal eConnect to oversee the development of Health Information Exchange services. One of the first tasks at hand is to finish the CA HIE Operational plan and to finalize details in budget, technical, and engagement plans to execute with the recent first grant by ONC for $38.8m.

Today's meeting and web conference is part of a process kicked off last July and offers monthly reports towards a state plan to direct funding for building a next generation model of HIE.

Leading up to this point, the CHHS efforts were led by Jonah Frohlich and comprised of many organizations and individuals contributing time to the effort to get the funding for the state. In addition to work group updates, the meeting included major parts of the organizations impacted the most, including quick fire discussion with CalPSAB's Bobbie Holm, Medi-Cal's Kim Ortiz, and for Public Health, Linette Scott.

Internet of Services, or, a Big Private Pub/Sub/Hub/Sub Cloud?

Shown here is the different core services that exist and how they provide links through HIE secure practices. And, how secondary services are build from there. This framework is focused on simplifying the overlay with existing services in a complex environment.

CAHIETechnicalArch.jpg
Here are some of the goals for the technical architecture:


  • Provide a trust infrastructure for the electronic exchange of health information across organizations that have no pre-existing data-sharing arrangements

  • Provide a directory infrastructure for providers to locate each other and to determine the format(s) that they mutually support for health information exchanges

  • Assist organizations to match exchanged health information to the correct patient records

  • Address gaps in the NHIN (Nationwide Health Information Network) specifications with respect to achieving HIE for meaningful use

Core, Context, and You

Determining what to offer and model the core services was a major part of the discussions in the technical work group.

One challenge the group faces in how to straddle this difficult issue is that identity and assertions for a person to live at the edge today, they are embedded in each application today in the form of passwords or tokens. Therefore, the CA HIE wants to be pragmatic in approach and have the first phases of architecture mirror the situation today.

At the same time, it was noted in the meeting today that the absence of a citizen registry is absent from the core services may be fatal. In this model, authorization, access, and consent is dealt with in the architectures as being "best effort" to integrate the patient data, but not "guaranteed". This is due to the practical challenge that all the endpoints aren't perfectly aligned in data, nor practices. And, that the HIE itself isn't a panacea for identity on the Internet.

On high level, the question becomes: Is the HIE a services where citizens are registered "agents" and have a requirement to be joined directly to each message about themselves, or is there information about people in the system being exchanged is by agents? We think the more people are engaged the better and solving for this will lead to a citizen registry concept in the future.

Here we show the planned services, networks, registries and directories architecture view.

CAHIETechArch2.jpg

A New Network Forms Around Providers and Documents

The CA HIE project aligns with the work at the federal level with NHIN.

We got a briefing from Brian Behlendorf on the recent work from the NHIN Connect project. He gave some context of the base thinking going into the models.

The NHIN standards are, in a way, DNS (who has records for this patient? etc) and HTTP (transfer this data, securely) for health IT. Building as much as possible upon pre-existing components (SOAP standards, HL7, etc), using a document-exchange-oriented paradigm that matches the use cases closely. It encourages the use of information models for health IT, to make the data as computable as possible, but it does not require it. It is being used for needs as diverse as patient record search, public health reporting, and disability determinations. The trust model is the least well developed portion of it - every node on the network signs an agreement called the DURSA that sets a high bar for patient privacy, consent, auditing, and such - but it is agnostic to who a node is.

Shown here CA HIE is both a supporter of NHIN and also has several suggestions for modifying the scope to include a tighter link to Provider registries and communication practices, for the practical reasons of insuring end-to-end provider to provider communications.

This seems like a good balance where the state is more focused on the entities doing business and should have a tighter link with these entities and the business they conduct on HIE.

CANHINFeedback.jpg

People: The Hardest Service

While moving forward with HIE for California, an important question is being raised. Do clouds consist information about citizens, or do they contain user identity services that join and connect individuals?

This is something that is somewhat hard to grasp, but we feel it will play a role in how the experience of HIE is for the person who is coming into the system. We'd like to see third party authorizations and trusted identity federation for citizens evolve and HIE seems liek the right backdrop to get it done. As reported earlier, third party logon can work, with the right incentives.

Jokingly, we ask ourselves will HIE work with RSS for all my provider feeds.

And with a more critical eye, we ask the same question. Shouldn't all the services of HIE be using the best sharing technologies and patterns already in use? If I have a health concern, it seems that it should be as easy as "following" "Mike's ashtma" to get every update from providers in a real time feed. It should be mash it up with other personal data, devices, and social forces.

We hope that the architecture gives extra consideration to the person, so they can do just as much, if not more, "mashing" of their own data streams.

We Worked Extra Hard to Weave in Lady Gaga

ladyGagaTelephone.jpgCelebrities, even ones not from California, are people with trials and tribulations too. In fact, in her recent video released today, "Telephone", she addresses the access and issue of too much interruption and the benefits of both glamor and lifestyle.

She was spotted in California recently. The pictures of her hanging out at a SoCal mall reminded us that she is very much human.

Considering Gaga, we have added a few practical questions that the health cloud will need to manage as final food for thought.


  • Will it work for traveling citizens and non-citizens alike that may have different records, languages, and locations.

  • How will it enable care providers who manage children or elderly and will sign in and out of systems to pick up medications, for example.

  • Does it work with mobile communications and social networks?

  • Can it really offer true privacy for superstars, and everyday citizens with their health information? Is this even the right question?

We bet Jonah, the work groups, and the new team at Cal eConnect will be working hard to find answers.

Those answers may us to a next evolution. A health cloud - that powers the Internet at large.

Why does Health Information Exchange seem harder than colonizing Mars?

Discuss


What Do Social Media Marketers Know About Tech? SURVEY RESULTS

First, we'd like to thank all 596 survey respondents and the many Open Thread commenters who gave such interesting and valuable feedback in our recent post "Should Social Media Experts Be Required to Know Their Tech?"

Over the past couple days, we've been able to put together a decent picture and identify some knowledge gaps and points of confusion for many would-be social media experts. But first, let's address why some of the RWW staff - and many of our readers, some of whom must hire social media experts - feel it's important for even the most marketing-oriented of consultants to have a rudimentary understanding of the workings of the Web, including its ecosystem of companies and applications.

Sponsor

You will always need to know more about the Web.

social media marketing

Konqueror is a popular browser among Linux users. The browser Mozilla hasn't been supported since 2006, having been replaced by Firefox and, to a lesser extent SeaMonkey, both products of the Mozilla Foundation.

The Web does a lot more and a lot less than the average bear would think.

For the most part, we humans have a hard time admitting that we're "average bears," though. Before you earn the moniker of "guru" or "expert" or even "professional/consultant," you need to be far above average in your knowledge of the Web, not just how to get a few thousand Twitter followers or how to increase sales by X percent through Facebook promotions. Those things can come down to common sense or secondhand advice from true pioneers in social media.

Generally speaking, a social media expert will have been around the block long enough to know a CMS from a CPU, to know a bit about servers and DDoS attacks, to know what kinds of operating systems and browsers and even hardware the tech elite prefer to use (or debate over). And the good ones will remain humble enough to keep learning and will always admit there's more to know. Some of the wisest social media advisors I've know will ask to not be called experts, in fact, for how can any one person truly be an expert on something as vast as the Internet?

Flip Side of the Coin: Imagine someone telling you he was a broadcast media expert. That includes television - national, local, cable, satellite, you name it - and all kinds of AM/FM and satellite radio. It might also include pre-show advertisements in movie theaters. That also includes media spend, account management and metrics for all kinds of ads, from branding to direct response. Essentially, the person is claiming to be a one-man ad agency - an impossible claim at best and a fraudulent one at worst.

How to Fill the Knowledge Gap: Start listening to people who disagree with you. Search the farthest corners of the Web for new people and new ideas. Stop hanging out in echo chambers and start telling yourself every day, "I know that I know nothing." That phrase seems to have done Socrates some good; chances are it could help you, too.

You need to communicate with developers.

social media marketing

Haskell is a rare and complicated programming language. .NET sounds more familiar, but it's a framework, not a language.

In almost every social media project that doesn't involve something as simple as setting up a Twitter account, you'll have to work with and rely on the expertise of developers.

You might not want to learn a programming language yourself - it can take a lot of time, which is a precious commodity. But if you don't know the basics of what programming languages can and cannot do, as well as what languages your developer colleagues use, you'll end up frustrated and inefficient. And the aforementioned developer colleagues might feel disrespected as well; being asked to deliver fantastical products or results from someone with no understanding of your work isn't a fun experience.

Flip Side of the Coin: Imagine a CTO telling you, an interactive marketer, to run a direct mail campaign and get 500,000 new registrations. It could be done, perhaps, but it's not efficient or a good way to use your skills. Even if he told you he wanted 500,000 new signups, is that a realistic goal? Is it based on current adoption trends? Does this guy have any idea what he's asking for?

How to Fill the Knowledge Gap: Read up on the basics of programming languages; spend a few hours here and there on Wikipedia and O'Reilly books. Then, ask questions of developers you trust. Don't be afraid to "sounds dumb" or be inquisitive.

You need to rely on hard data and facts, not gut feelings.

social media marketing

It may seem to be the ad-free fluffy bunny of the social networking world, but Twitter turned a profit through search deals in 2009.

On occasion, we social media folks make intuitive choices that turn out to be dead wrong. While there's a lot to be said for making bold choices for your users and clients, there's much more value in making solid choices based on observed trends, analyzed data and tested outcomes. In fact, it's plain irresponsible to make recommendations to clients based on feelings rather than facts.

Always challenge yourself to make sure your opinions and advice line up with facts, not the other way around. As a wise man once wrote, "You don't use science to prove that you're right, you use science to become right."

Flip Side of the Coin: Rather than looking at marketing budgets or user traffic, your CEO tells you to spend $1 million on an AdWords campaign because "Google and advertising are where's the money's at online, right?" It seems like a ridiculous gamble with no logical reason or rhyme.

How to Fill the Knowledge Gap: Test everything you might suggest. Test it over a reasonable period of time, making sure to take peak times into account, and get a reasonable data sample. Learn about A/B and multivariate testing, website analytics, SEO and all the dirty details of traffic and user responses. Most of all, never, ever assume.

You need to know about the finance and investment market to identify competitors, potential partners and pitching opportunities.

social media marketing

Friends and family (and fools) will always be the first to invest in any startup.

Especially if you're communicating with or about startups, you need to understand a little bit about venture capital, if for no other reason than to understand an app or company's place in the market. VCs can sometimes be good barometers of a startup's health or the likelyhood of future success.

Likewise, with regard to our survey question about profitable social media apps and companies, knowing about various stages of development can help you know when to suggest key partnerships. Collaboration between two entities can give a boost to both.

As a strategist, a consultant or any kind of expert, you need to be able to spot a sure bet just as quickly as a sinking ship. And in the startup-filled world of social media, few are better at this all-important task than those with an understanding of tech investment.

Flip Side of the Coin: Your CEO informs you that the company is about to start a marketing campaign on a website that, through your social and industry connections, you know is about to go out of business. In fact, every website of its kind if flailing; you're surprised he wasn't aware of the situation.

How to Fill the Knowledge Gap: Read ReadWriteStart, of course! We recommend (and frequently interview and comment on) various brilliant VCs, angels and experienced entrepreneurs on this channel.

We hope you've found this information entertaining and informative. The remaining questions on the poll were, by and large, answered correctly. There still seems to be some confusion on the definition of the word "hacker," but I'm convinced that one will simply take more soapboxing on my part.

What words of advice do you have to share with your less technical colleagues in social media? How can we all improve our game online while making the Internet a better, smarter place? Let us know in the comments.

Discuss


‘Enemies of the Internet’: Not Just For Dictators Anymore

enemies internet reporters without bordersReporters Without Borders released its annual report [PDF] on online access today. They call it Enemies of the Internet, and it shows a world where online censorship, intimidation and worse is increasing.

It's not surprising that as access to the Internet expands, more and more dictators and tyrants will try to suppress it. But what's troubling about this year's report is the inclusion of two democratic countries: Australia and South Korea.

Sponsor

Both countries were included in the report's Under Surveillance list - a sub group of the main Enemies list.

Australia's proposed online filtering system is something RWB says it has "never before seen in a democracy." Additionally, in the state of South Australia it's now against the law to be anonymous online if it's in the context of an election.

In South Korea, a new censorship law allows for five-year prison sentences for anyone found using the Internet "to disseminate false news intended to damage the public interest." The same law requires online visitors to register their real name and national ID card number when visiting sites with more than 100,000 members.

Here are a handful of the worst violators of online freedom of expression on the Enemies of the Internet list:

Burma

Two high-ranking government officials have been sentenced to death for having e-mailed documents abroad. Net censorship is a serious matter in Burma. Massive filtering of websites and extensive slowdowns during times of unrest are daily occurrences for the country's Internet users. The legislation governing Internet use - the Electronic Act - is one of the most liberticidal laws in the world.

China

As its polemic with Google and the United States on the Internet's future unfolds, China continues to intensify Web censorship, faced with an increasingly forceful online community.The much-vaunted promises made by organizers at the open ceremonies of the Beijing 2008 Olympic Games have proven to be mere illusions for the world's biggest netizen prison. Expanded dissemination of propaganda, generalized surveillance and crackdowns on Charter 08 signatories are commonplace on what has become the Chinese Intranet - with significant consequences for trade.

Egypt

More than a mere virtual communications tool, the Egyptian Internet has become a mobilization and dissension platform. Although website blocking remains limited, authorities are striving to regain control over bloggers who are more and more organized, despite all the harassment and arrests.

Iran

Iran, one of cyber-censorship's record-holding countries, has stepped up its crackdown and online surveillance since the protests over the disputed presidential reelection of Mahmoud Ahmadinejad on June 12, 2009. The regime is demonizing the new media, which it is accusing of serving foreign interest.While a dozen netizens are serving out their terms in Evin Prison, bold Internet users are continuing to mobilize.

Saudi Arabia

An emerging bloggers' community is up against harsh censorship. These bloggers are confronting the traditional forces of Saudi society, which are attempting to prevent the Internet from becoming a forum for free discussions. Saudi Arabia is one of the first countries to have been authorized to write Internet domain names in Arabic.The Internet penetration rate, currently estimated at about 38% of the population, is rising. How- ever, it is still one of the most repressive countries with regard to the Internet.

Syria
Syria is reinforcing its censorship of troublesome topics on the Web and tracking netizens who dare to express themselves freely on it. As a result, social networks have been particularly targeted by omnipresent surveillance. The promised technological improvements are slow to materialize. The authorities' distrust of the potential for dissident online mobilization may be playing a role in this delay.

Vietnam
The progress made by Vietnam in the domain of human rights, which allowed the country to become a member of the World Trade Organization in 2007, is nothing but a distant memory. As the 2011 Communist Party Congress draws nearer, the regime is muffling dissident views on the Internet, and its first target is critics of the country's policy toward China.

Discuss