Editor’s Note: This post is part of an ongoing series at Mashable - The Startup Review, Sponsored by Sun Microsystems Startup Essentials. If you would like to have your startup considered for inclusion, please see the details here.
STARTUP DETAILS:
Company Name: diditz (Invite details after jump)
20-word Description: Get popular by sharing your coolest experiences about things you are passionate about and discover similar feats from around the world!
CEO’s Pitch: So far, the only way to participate and interact with people sharing similar interests has been through online groups, forums and communities. Someone having different interests has to manage different accounts, across different social networks, and more often than not, many such communities are segregated and require active participation for your content to be visible.
The purpose of diditz is threefold: (1) provide a simple interface where users can publish their own experiences and discover a community based on their interests and locations, without the hassle of joining different groups or forums; (2) give an opportunity for an average blogger to decide their audience, interact with them and get regular traffic for their best content, even if they publish it infrequently; 3) create a collection of people’s experiences for the most happening things around the world.
Mashable’s Take: Its name might seem typically silly for a new Web startup, but as its CEO makes plain, the intent is to signify that age-old “did it” remark that people somewhat humorously affix to life’s task list. Trekked the Grand Canyon? Did it. Traveled to the top of the Eiffel Tower? Did it. And so the idea behind diditz, a New Delhi, India-based effort, is to offer Web users a place to share those stories and photographic and video-recorded memories with friends and the community at large. Perhaps the best thing going for diditz at the moment: the genuinely refined appearance of the service, from the front page to individual accounts presented by site members.
At first it might strike you as a tad rough-cut. Maybe a little busy in layout as well. But linger around and browse what has already been produced, and you’ll see that diditz, despite its alpha tag, is really something to consider signing up for - particularly if you have lots of cool stories on hand to share with fellow users. Just one of the nice features to have at hand is the image display option. When a photograph is clicked to be viewed in enlarged format, it expands within a graphical overlay. You’ll see this kind of presentation in lots of places elsewhere online, for sure. It’s quite common today, in fact. But it nonetheless gives each page a pleasant feel. It simply adds to the general impression that a good deal of care is being given to detail.
That being said, one aspect I noticed that seemed unusual was the display of a diditz.com label in the lower right corner of each image. Normally this would trigger a response as to the site’s stance on copyright concerning its users’ material and IP. A look at the website’s disclaimer, however, shows nothing to the effect that uploads are deemed the property of diditz, so prospective registrants perhaps shouldn’t worry themselves.
If I’m to draw a comparison between diditz and another Web 2.0 journaling service of fairly unique design, Sosauce would have to be it. Both are designed to give users the ability to share their life experiences and those of others in ways that standard blogging services cannot. Yet, while Sosauce is certainly more atypical in its delivery of user content, diditz falls more in line with standard designs. Albeit more polished than most. Which one can appreciate. It gives a balance that few others manage to pull off. It is fresh, intuitive, and well-featured and well-crafted, all rolled into one convenient package.
If you want to try diditz out for yourself, Just enter “MASH” where a code is requested. The door remains open to the first 500 visitors.
Sponsored By: Sun Startup Essentials
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