Digital Media M&A: Mobile & Analytics Deals Up, Social Media Down
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Peachtree Media Advisors has just released their latest report on digital media mergers and acquisitions. We posted their 2008 report back in January, and this is a mid-year 2009 update to that. According to Peachtree, there were 342 digital media transactions in the first half of
2009, which was 12.3% below the number of transactions in the same period for 2008. More notably, the total value of transactions was much less than a year ago. In the first six months of 2009,
there were $4.2 billion in digital media transactions - a whopping 61% decrease from the same period in 2008. And that $4.2B figure includes $2.5B from the Live Nation - Ticketmaster merger this year.
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Despite the reduction in value of digital media deals, a couple of market sectors showed solid growth: Mobile and Enabling, Analytics and Ad Serving. However, the Social Media sector had the biggest drop, with blog/user-generated and social networking deal values down.
Image by Peachtree Media Advisors
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