30
Oct
One in Five Households Watched Obama Ad
Posted by admin, under PoliticalNielsen reports that for the six networks that aired Sen. Barack Obama's 30 minute advertisement last night, 21.7% of all households watching television in the top 56 local television markets were watching his commerical.
In contrast, the last presidential candidate to air a paid simulcast was Ross Perot in 1996, was seen by 16.8% of households.
However, the ad was seen by fewer households than watched the presidential debates. The three debates were seen by 34.7%, 42% and 38.3% of households in these top markets, respectively.
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