Change Your Focus For Better Results



In some of my workshops, I run a short activity which provides the audience members with an immediate and practical example of how and where we focus our attention and energy – and the potential consequences. It’s a pretty simple process used by plenty of facilitators.

How it works:

I ask my audience to spend sixty seconds looking around the room and to take note of everything that’s red. Any shade of red will do. Crimson. Fire-engine red. Burgundy. Maroon (are they the same?). If I’m feeling generous, I’ll even allow hot pink. I then tell them to commit as many red things to memory as possible. I tell them not to over-think the process, not to try to figure out the point of the exercise (and thereby miss out on the benefit), not to talk to anyone else, not to write anything down and to use whatever memory or recall method they feel will give them the best result. That is, optimal retention.

Turning Cogs

For sixty seconds there is total silence. An intense silence – if that’s possible. I can almost hear the cogs turning and the competitive juices flowing as each person scans the room frantically trying to absorb and remember as much (relevant) information as possible. Talk about focus – sometimes it’s as though they’re looking into the face of a loved one for the last time.

At the end of the allocated time I ask the group to keep their eyes closed. I then ask them a whole bunch of irrelevant and (seemingly) pointless questions for about two minutes. At this stage, the quantity and quality of their responses (to my questions) is pretty underwhelming as (1) their eyes are still closed and (2) they are desperately trying to retain the required information (the red stuff in the room) and to dispense with my stupid and annoying questions without being too distracted from their mental list.

But You Said….

Just when they’re about to storm the stage and punch me in the head, I ask them if they’re ready to share their memorised list with me. I place myself in front of a whiteboard with a marker in hand and say, “okay, keep your eyes closed and give me a list of everything in this room that’s… brown.”

At this point, I can literally sense the frustration in the room.

“But you said red?”
“I know, but now I want the brown list – keep your eyes closed.”
“That’s not fair.”
“Life’s like that.”

Over the course of a few minutes, with all eyes still closed, the group begins to shift its focus and to review the room (in their mind’s eye) in a different way. Typically, most people will recall less than a quarter of the brown things in the room while being able to recall almost one hundred percent of the red.

“But you all studied the room before you closed your eyes”, I tell them.
“Yeah, but we were looking for red, not brown.”

A New Perspective

After a few frustrating minutes, I allow them to open their eyes and to instantly see what they hadn’t before: all things brown. It’s amazing what becomes apparent when we look at the same thing (room, relationship, career, business, opportunity, person, health) with a totally different focus. What was once invisible, becomes immediately apparent. Obvious even. When we shift our attention, we can find gold. We find ourselves with a different level of consciousness and a new appreciation for, and awareness of, what has always been there. In some ways, it’s like we’re opening our eyes for the first time.

This brief activity (looking for red) is a simple, yet effective, one – we find what we’re searching for. When we have a narrow focus (which we often do), we don’t see the entirety of what’s there. The potential. The gifts. The joy. The fun. The good. The opportunity. When we look for bad, we’ll find it. When we expect rejection, we’ll find that too. If we’re constantly searching for problems, we’ll never see the solutions.

Our focus becomes our reality and we wind up creating the very thing (situation, outcome) that we desperately want to avoid.

Sometimes we’re so obsessed with, and fearful of, the bad, we miss out on the considerable good in our world. Sometimes we’re so preoccupied with finding the red things in the room that we don’t notice (enjoy, celebrate, appreciate) any of the other amazing colours. Today I’m encouraging you to consciously take a look at your world through the eyes of optimism, gratitude and greater awareness.

Consciously find the good. It’s there.

So now it’s your turn to share a thought, idea, story or experience relating to this post… and yes, even you Newbies. Have you ever shifted your focus to shift your reality? Tell us about it.


Craig Harper (B.Ex.Sci.) is a qualified exercise scientist, author, columnist, radio presenter, television host, motivational speaker and university lecturer. For the past 25 years he has been a leading presenter, educator, motivator and commentator in the areas of personal and professional development. You can visit Craig's blog at Motivational Speaker.FREE eBookSo… You’ve Decided to Get in Shape (Again) Craig's FREE eBook takes 20 – 30 minutes to read, and addresses the REAL getting-in-shape issues based on his 25 years of experience. To get Craig’s FREE eBook click here, weight loss books.

11 Simple Ways To Avoid Burnout



Are you exhausted, annoyed, and ready to throw in the towel on something that once made you leap out of bed with joy every morning? I know that feeling well. It’s one I suffered from often in the past and still encounter occasionally. It typically signals an impending burnout.

Not the type of burnout you get from dropping your 93 Honda Civic into 3rd gear at 6,000 rpm’s. The type of burnout that makes you avoid work, question the value of your existence, and eat large quantities of Oreo cookies while watching bad television.

How can you avoid burnout and stay in a productive rhythm? Here are 11 ways you can start safeguarding your life against burnout:

1. Schedule regular social activities

Remember when you used to spend time with people you were neither working with nor sleeping with? You watched movies, ate meals, played games, and went on trips. You were active and you had fun!

You can regain some of that emotional fulfillment by contacting some of your old pals and scheduling regular activities. It doesn’t need to be anything crazy. Sure, rafting in Alaska would be fun but a monthly brunch with people you don’t see every day will do just fine. The point of this exercise is to expand your social horizon and crush the feeling that you’re stuck doing the same thing every day.

2. Follow a fitness plan

Why we give up exercise in order to sit in a chair and work for an extra hour at a lower level of intensity is beyond me. I used to do it myself. I dealt with stress by eating and worked instead of working out. The result? Not only did I burn out but I got really chubby, too!

If you want to avoid burnout, resurrect that New Year’s Resolution and figure out what it takes to get you exercising on a regular basis. Apart from all the physical benefits of exercise, you’ll enjoy the mental satisfaction of knowing that you’re taking good care of yourself again.

3. Pursue a hobby

Pick a hobby that has little or nothing to do with what you spend most of your week doing and pursue it with passion! A hobby that uses an entirely different skill set can provide your heart and mind with a satisfying break from the weekly grind and set you on a good path for increased productivity.

You probably won’t even need to worry about picking a new hobby out. The one you abandoned when you sold your soul to the work week is waiting for you to return. Shine up those golf clubs, get out the fishing gear, or buy a new pair of boxing gloves and get moving!

4. Volunteer

Nothing brightens the soul or warms the senses like giving to another for no reason other than to give. If you’re feeling run down by life, I implore you to seek out somebody less fortunate than yourself and work to help them.

Reach out to your local soup kitchen or professional organization and ask for referrals to local places that need your help. They’ll be glad to get you started and you’ll soon forget about badly you thought you had it!

5. Write a manifesto

Have you forgotten what you want out of life? It’s easy to lose track of time and even easier to forget about what makes us glad to be alive. What can you do to bring back that focus? Take a day or perhaps an entire weekend and write a manifesto, a declaration of purpose, for yourself.

The process will give you focus as you put your intentions into writing. You’ll also discover that stepping back and looking at your life as a whole has a way of putting the stresses of the moment into perspective.

6. Ask for help

This is a tough one, especially if you’re a resourceful I’ll-do-it-on-my-own type of person like me. But it’s worth the time it takes to ask for help making sense of something that’s been dragging you down. It’s worth the embarrassment of admitting that you can’t do something on your own to really get help.

Whether your struggle is with a particular part of a project or with something general, like time management, asking for help will get you to a solution faster than you could ever hope to alone. If you want to avoid burnout, you’ll need to swallow your pride on occasion and reach out for help.

7. Make others laugh

Humor keeps us sane even through the most stressful of circumstances. Laughter is fun and a great way to reduce stress. Even better, finding ways to make others laugh doesn’t just reduce stress for all involved. It allows you to begin viewing yourself as a source of fun and laughter in your social or work group.

You’ll find it hard to be glum and entertain unhappy thoughts when the people around you are excited and happy to be near you. There’s no need to be a genius comedian. Start out by learning a few good jokes and add as you go!

8. Make an escape list

An “escape list” is a list of everything you’d need to do in order to escape a situation that’s driving you nuts. In a work context, your escape list might include things like turning in a final presentation or asking for a raise. It might also include smaller things like submitting your resume to a new opportunity or drafting a letter of resignation!

You might never follow up on the items in your escape list but the process of writing one will help clarify in your mind that you are not truly stuck. You have options. Perhaps not the best or most fun options, but you are certainly not stuck.

9. Embrace a morning ritual

Are you starting your day on the wrong foot by waking up late, rushing about, and skipping out the door at the last minute? Try slowing down your morning instead. Set your alarm a few minutes earlier than usual and spend the “extra” time sitting in a sunny spot in your living room with a cup of coffee and a good book.

As you slowly add more to your morning, you’ll develop a fierce attachment to “your” time. Why? Because you’ve chosen to start your day with a focus on taking care of yourself instead of busting out of bed like a bomb squad.

10. Stop making excuses

Is everything that’s dragging you down right now because of something your boss, partner, friend, or client did? Getting caught up in how much everybody else is screwing up will put you on the fast track to gray hair and a stupendous burnout.

The fix? Accept responsibility for your part of the problems that plague you. Then start digging your way out. Once you’ve given up on blaming others you’ll start seeing more of the good in your life and the sordid claws of desperate solitary thought will no longer draw you down.

11. Be accountable

Accountability is something we’re all familiar with but rarely put into useful practice. You can use accountability to drive your personal development and avoid burnout. The trick is find somebody you can trust to give the down and dirty on what you’re trying to do and how you’re moving forward.

For best results, have your accountability partner NOT be a relative or somebody you’re dating. They typically won’t have the capacity for objective review of your progress. People who love you will often make excuses for you and you want to avoid excuses at all costs.

“Accountability breeds response-ability.” ~Stephen R Covey

Avoiding burnout is a matter of constant vigilance and regular maintenance. What are you doing to avoid burnout? Do you have any tips to add? I’m glad for your thoughts!

Seth Simonds is an editor here at Lifehack.org. Have a lifehacking tip and want to be featured in a future article? Follow @lifehackorg on Twitter, say hello, and we’ll go from there.

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I'm an editor here at Stepcase Lifehack. I know the value of long walks, good books, joyful repartee, and a well-made martini. Say hello in the comments here, find me on my blog or hit me up for a follow on Twitter.

Is Your Life Predetermined Or Me Determined?


I’ve never been one to sit on my hands and wait for some cosmically pre-ordained life purpose to miraculously reveal itself via a series of dreams, visions or prophecies. Or for an angel to appear at my window with hand-written instructions from God. Although an angel would be pretty cool.

Nor have I been the type to buy into the widely-held view of destiny and I’ve mostly considered (the concept of) fate to be the refuge of the indecisive, the lazy, the fearful and the deluded. But that’s just my (not-very-popular) view. For many people, the traditional concept of destiny provides a level of comfort and if there’s one thing we fearful, lazy creatures like; it’s comfort.

In some ways, destiny is our (perceived) escape clause: life’s all predetermined anyway, so what’s the point of working hard, taking chances, getting uncomfortable and setting goals?

Destiny Schmestiny

People talk about destiny all the time. Especially when they’re talking about big-picture life stuff. Or when they’re rationalising why something didn’t (or won’t) happen. “Don’t worry Darling; it’s not meant to be”. The term destiny has an almost romantic, mystical, feel-good kind of vibe about it. “That was always going to be her destiny” (as the orchestra comes to life in the background).

It seems that no matter what she did (thoughts, behaviours, reactions, decisions, plans, goals) her life, or part thereof, was predetermined by destiny. It was always going to unfold in a certain way. Despite her; not because of her. Apparently some unseen, cosmic force was firmly behind the steering wheel of her life. She didn’t really have to touch the controls because her life path (destiny) was pre-ordained and non-negotiable.

Am I the only person who considers this thinking to be a load of self-limiting, mumbo-jumbo crap? Am I missing something obvious? Why on earth would anyone buy into this? Oh, that’s right; it requires less effort and courage than the alternative.

Beyond our Control

In my opinion, one of the most destructive notions we embrace is the traditional concept of destiny. Why? Because it teaches us that our life, and what we might do, be, create and achieve in this life, is somehow beyond our control. Some people embrace this kind of thinking because it takes pressure off them to steer their ship, shape their own future, and be responsible for what they produce in their world.

Take a look at what conventional ‘wisdom’ teaches us about destiny:

De-sti-ny (noun):

1) The predetermined, usually inevitable or irresistible, course of events.

2) The inevitable or necessary fate to which a particular person or thing is destined; one’s lot.

3) A predetermined course of events considered as something beyond human power or control.

If the above dictionary definitions are to be accepted and believed then I may as well sit on the couch and let life happen to me, around me and despite me, because apparently, it’s all gonna eventuate in a particular way no matter what. It’s predetermined. Inevitable. We’re all just helpless passengers on destiny’s back.

I wish someone had shared this with me earlier; I wouldn’t have wasted so much time making those tough decisions, taking those chances, facing my fears, dealing with my destructive habits, overcoming those obstacles, going to university, working hard and busting my arse to create my best life.

To think that people actually believe this “preordained, inevitable and beyond human power” crap? Give me a bucket. I’ll create my own destiny, thanks.

What about you?

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Craig Harper (B.Ex.Sci.) is a qualified exercise scientist, author, columnist, radio presenter, television host, motivational speaker and university lecturer. For the past 25 years he has been a leading presenter, educator, motivator and commentator in the areas of personal and professional development. You can visit Craig's blog at Motivational Speaker.FREE eBookSo… You’ve Decided to Get in Shape (Again) Craig's FREE eBook takes 20 – 30 minutes to read, and addresses the REAL getting-in-shape issues based on his 25 years of experience. To get Craig’s FREE eBook click here, weight loss books.

9 Ways To Handle Interruptions Like A Pro


9 Ways To Handle Interruptions Like A Pro

Are you easily distracted? I bet you are. If I told you this link led to a list of funny pics of deranged kittens, you’d likely click through and quickly forget our conversation.

That won’t happen this time!

Interruptions do the most damage when we allow their appearance to affect us long after we’ve returned to our initial task. This can happen for a few reasons:

  • We treat any break in our work flow like it’s a fracture in the final product.
  • We resent our seeming inability to avoid distractions and end up treating their appearance as a personal weakness.
  • We view distractions as a change in our journey instead of just another bend in the river.

What can you do about it?

1. Embrace Your Fear

You are not, contrary to what your mother may have told you, different from the rest of us. We all get distracted. We all get annoyed when a productive moment is interrupted. We all get fed up when scheduled events don’t go as planned. If you allow trepidation to sneak into your mind at the prospect of distractions, you’ll cripple your productive abilities.

Fearing distractions also fosters resentment against the ones doing the distracting. Recognize that you will be distracted sometimes and accept those distractions as opportunities to improve. You can’t stop distractions but you can keep them from taking over your day. This is your time!

2. Plan For Interruptions

Effective planning is a cornerstone of the productive lifestyle. Planning for interruptions might seem impossible. Does it to you? Here’s an easy visualization that will help you get started with your planning:

Start each work session by drawing a few squares on a small piece of scrap paper. These represent distractions that will almost certainly pop up. As you encounter and conquer distractions, put a check mark in the appropriate box. After awhile you’ll be able to do this in your head. Sounds easy, right? An expected distraction has no power over your day. You still have control.

3. Delegate And Postpone

Once you’ve identified an interruption as something that needs attention and not just a nascent longing to goof off, try to postpone your involvement. The brute way of doing this is to shout out, “I don’t have time right now. Don’t bother me!”

The classy option is a bit more involved. Take a moment to understand what the distraction involves. Is somebody dying? Is there a deadline you’ve forgotten? Is there a networking opportunity here? If it turns out that you’re not facing an emergency, postpone your involvement and delegate as much of the detail work to somebody with available resources.

4. Attack Procrastination

It’s safe to say that most of us welcome far more distractions than we should. Why? Because we’re chronic procrastinators and distractions offer us a way to slack off without being overtly lazy. The simplest way to attack procrastination is to synthesize urgency with truncated deadlines. If it normally takes you 3 hours to do something, hit the bathroom, grab a glass of water, set a timer for 90 minutes, and tear into your work! This won’t work for every project but it’s a lot of fun when it does!

5. Split Your Day Into Targets

Distractions are most dangerous to the person working without short-term goals. You can keep yourself out of the danger zone by setting targets throughout your day. You’ll probably only need to do this for tasks you really don’t want to complete. For example:

  1. Send uncomfortable email by 9am
  2. Complete meeting agenda by 12pm
  3. Say pleasant thing to annoying boss by 2pm

The power in this process is that you now have time-sensitive targets to steer toward once you’ve escaped distractions. That 8:45am phone conversation that might have gone on for an hour? Nixed by the email deadline. Crops dying on Farmville at 11am? Overruled by the meeting agenda!

6. Limit Inputs

The more you limit channels people can use to distract you, the less likely it is that you’ll be distracted. It takes strength of character to ignore social media and your ever-friendly smartphone. It takes trust in the people who work for you to step away from the rush of business and crunch numbers in the back room. It’s hard to disconnect because we often feel a tinge of irrelevance when we step out of the rush.

Do it. Your results will be proof that it was worth the effort.

7. Batch Outputs

Responding to emails in batches and scheduling a block of time to make phone calls can seem like a dreary way to do business but it’s a highly effective way to keep distractions at arms length. Batching is even more effective in minimizing the collateral damage caused by Twitter and other social networks if you jump in without a set time frame.

To get started, make a list of the things you must do every day to maintain good communication in your business and throughout your social networks. Give each tool or action it’s own time slot and allow a bit of margin at the end. You won’t get the momentary social high of constant real-time interactions but the long-term benefits will make up for your loss.

8. Communicate Your Schedule To Others

When it comes to managing people-based distractions, communication is key. Need to finish a project? Let the people in your work group know that you’ll be off-limits until a certain time. Trying to finish a freelance project in a houseful of kids? Let them know that unless somebody is dying or the house is burning down, you’ll murder a kitten if they interrupt you.

Obviously, if you haven’t taken the time to create a realistic schedule for yourself, sharing that schedule won’t help as much.

9. Begin With The Main Point

When you encounter a distraction, get to the heart of it immediately. Your “get to the point” style may go over badly with some people who prefer to give back story before sharing their main point. Apologize for any possible rudeness and ask for the main point anyway.

Once you know the main point you can ask for supporting information and make a smart decision about what to do before getting back to work.

Getting back to work is what you were about to do, wasn’t it?

If you’ve found a particular tip or trick helpful in your quest to beat distractions, I hope you’ll take a moment to share it!

Opportunity is missed by most people because it is dressed in overalls and looks like work. ~Thomas Edison

Seth Simonds is an editor here at Lifehack.org. Get even more tips by following Lifehack on Twitter or subscribing via RSS.

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I'm an editor here at Stepcase Lifehack. I know the value of long walks, good books, joyful repartee, and a well-made martini. Say hello in the comments here, find me on my blog or hit me up for a follow on Twitter.

Brilliant Thinkers Relish Ambiguity


Brilliant Thinkers Relish Ambiguity

Brilliant thinkers are very comfortable with ambiguity – they welcome it. Routine thinkers like clarity and simplicity; they dislike ambiguity. There is a tendency in our society to reduce complex issues down to simple issues with obviously clear solutions. We see evidence of this in the tabloid press. There have been some terrible crimes committed in our cities. A violent offender received what is seen to be a lenient sentence. This shows that judges are out of touch with what is needed and that heavy punishment will stop the crime wave. The brilliant thinker is wary of simple nostrums like these. He or she knows that complex issues usually involve many causes and these may need many different and even conflicting solutions.

Routine thinkers are often dogmatic. They see a clear route forward and they want to follow it. The advantage of this is that they can make decisive and effective executives – up to a point. If the simple route happens to be a good one then they get on with the journey. The downside is that they will likely follow the most obvious idea and not consider creative, complex or controversial choices. The exceptional thinker can see many possibilities and relishes reviewing both sides of any argument. They are happy to discuss and explore multiple possibilities and are keen to challenge conventional wisdom. People around them and subordinates can sometimes consider this approach to be frustrating and indecisive.

Albert Einstein was able to conceive his theory of relativity because he thought that time and space might not be immutable. Neils Bohr made breakthroughs in physics because he was able to think of light as both a stream of particles and as a wave. Picasso could paint classical portraits and yet conceive cubist representations of people.

How can you welcome ambiguity? First by admitting that there are few absolute truths and that for most common beliefs the opposite view might also be true. If the general view is that you can either get high quality or low price the brilliant thinker will ask, ‘Why can’t we get both? How can we deliver great quality at really affordable prices?’

Cognitive dissonance is the concept of holding two very different ideas in your mind at the same time. This is something all the great composers do when they think of two melodic themes and how they can intertwine, adapt and combine them. We would find it very difficult to whistle one tune while thinking of an entirely different one but that is the sort of thing that Beethoven or Mozart would consider trifling. When we mull over the interaction of two opposing ideas in our minds then the creative possibilities are legion. A wind-up clock and an electrically operated radio are two very different concepts but by imagining their combination Trevor Bayliss was able to conceive of the clockwork radio. Most of us would dismiss such an idea out of hand. It seems incongruous to have a large mechanical winding device inside a small radio. And we can immediately see the drawback that the programme we were listening to would stop when the winder ran down so that we would have to get up and wind the thing again. That appears a very tedious operation. But Bayliss saw beyond these limitations and considered the needs of people in the developing world who did not have access to reliable mains electricity and who could not afford batteries. For them winding up a radio is a minor inconvenience. The clockwork radio has transformed their lives.

If we want creative solutions and real innovations then we should welcome ambiguity. We should explore the possibilities of two different things interacting together. We should let opposites play.


Paul Sloane is an author and speaker on leadership, innovation and lateral thinking. His most recent book is The Innovative Leader. He helps organizations improve innovation, creativity and leadership. He is the founder of Destination Innovation. He has written 15 books of lateral thinking puzzles and hosts the lateral puzzles forum.Follow him on Twitter at twitter.com/PaulSloane.

On “The Substance of Style”


  • Review of Virginia Postrel, The Substance of Style (2004, Harper Perennial, Paperback)

Virginia Postrel’s The Substance of Style is a book I’ve been meaning to read for a long time.  Postrel has a rare combination of talents: her writing is fluid, vivid, and memorable, her writing is informed by careful economic reasoning, and despite her expertise she doesn’t assume that her aesthetic and cultural choices are self-evidently better than anyone else’s.  In a quote from a review in The Guardian in the inside cover of the paperback edition, Steven Pinker writes: “In this delightful book, Virginia Postrel invents a new kind of social criticism, one that is economically literate, brimming with psychological insight, and deeply resepctful of ordinary people.”  Pinker’s assessment is accurate.  For people interested in design, aesthetics, and social change very broadly, The Substance of Style takes its place next to her earlier The Future and Its Enemies as a must-read.

The Substance of Style coverPostrel makes several contributions.  First, her discussion of what she calls “the aesthetic imperative” attacks aesthetic and cultural elitism on every margin.  She engages both those who think that style and fashion are superficial and unnecessary, and she engages those who think that the unwashed masses are making incorrect aesthetic decisions.  Second, she argues that even though they are increasing in importance, aesthetic values are not reflected in conventional measures of living standards.  Finally, she shows that there isn’t really a tradeoff between substance and style.  If you’re familiar with a cliche about selling “the sizzle, not the steak,” as aesthetics get progressively more important the sizzle becomes an integrally important part of the steak-eating experience.

Postrel hooks the reader almost immediately with a discussion of the sudden change that occurred in Afghanistan after the Taliban fell:

Afghan men lined up at barbershops to have their beards shaved off.  Women painted their nails with once-forbidden polish.  Formerly clandestine beatuy salons opened in prominent locations.  Men traded postcards of beautiful Indian movie stars, and thronged to buy imported TVs, VCRs, and videotapes.  Even burka merchants diversified their wares, adding colors like brown, peach, and green to the blue and off-white dictated by the Taliban’s whip-wielding virtue police.  Freed to travel to city markets, village women demanded better fabric, finer embroidery, and more variety in their traditional garments. (p. ix)

Throughout the book, Postrel revisits this theme and argues that, contrary to the claim that style is a ruse cooked up by manipulative advertisers, it actually touches a deep and fundamental human appreciation for beauty.  Simply put, people value pleasant aesthetic experiences as such.  If you need a cosmic justification, consider what it says about our ability to cooperate for the production of truly beautiful things.  The writer of Proverbs asked the sluggard to consider the ant.  I ask the elitist to consider the iPod, which combines incredible functionality with beauty that is difficult to articulate.  The iPod is the product of countless hours of effort among countless people.  They cooperated to produce something that is visually stunning and that allows you to carry the great artistic achievements of humankind in your pocket.

There are important takeaway points for critics, entrepreneurs, and managers. For critics, Postrel’s book draws on classical liberal and libertarian respect for people with self-evident and inalienable rights rather than as members of a churning mass waiting to be managed by moral, intellectual, and aesthetic elites (see the quote from Steven Pinker, above).  She disputes the claim that fashion and style are only about status.  Through a number of examples, she argues that while people try to keep up with the Joneses on some margins, a more plausible explanation is that people actually value aesthetic pleasures.

The Viking Range, for example, which some critics denigrate as a wasteful status symbol, is considered by some to be an aesthetic addition to the kitchen.  Some buy them for the same reason they buy artwork (p. 76).  Is it to my taste?  Not really, but the fact that I’m an economist should tell you everything you need to know about my fashion sense.  My disagreement with and puzzlement about others’ aesthetic choices is an invitation for me to practice a little humility and maybe see if I can learn something.  My confusion isn’t a license to exercise veto power over others’ choices.

Postrel emphasizes again and again that “People are different” (cf. pp. 150-152, emphasis in original).  In a recent episode of The Simpsons, Marge criticized the new “ultimate punching” MMA fad by saying “call me a killjoy, but I think that because this is not to my taste, no one else should be able to enjoy it.”  Unfortunately, this is exactly the sentiment a lot of critics express when the call for design restrictions that (for example) prevent people from building houses certain ways.

The takeaway point for entrepreneurs and managers is that they ignore the aesthetic imperative at their peril.  Style and beauty aren’t superficial.  They are yet another margin on which people create meaningful value. You can serve great food, but the quality of the food itself is only one aspect of what people want when they go to restaurants.  Businesspeople who forget that the aesthetic imperative matters can manage their businesses into bankruptcy (pp. 164-165).

And so we return to Steven Pinker’s assessment.  The Substance of Style helps us think about individual decisions and social problems in new ways.  This is a book that is seven years old but that has aged well: if anything, it is more relevant now than it was then.


Art Carden is Assistant Professor of Economics and Business at Rhodes College in Memphis, Tennessee and an Adjunct Fellow with the Oakland, California-based Independent Institute and the Auburn, Alabama-based Ludwig von Mises Institute. His research papers are available on his SSRN Author Page and at ArtCarden.com. His commentaries appear regularly at Mises.org and Forbes.com, and he is a regular contributor to Division of Labour.  His wife Shannon blogs about healthy eating for a young family at No More Nuggets.  Their son Jacob is a source of constant joy, and they look forward to the birth of their daughter Taylor Grace in July.

Don’t Wait for a Breakthrough Moment: Create One!


Potential and Possibilities

We’ve all had breakthrough moments in our lives. Moments when a switch flicked, a light went on and a door to a new world of potential and possibilities opened up for us. For most of us, the door was always there to be opened but, for a range of reasons, we never turned the handle. Until that day.

Ignoring Reality

Invariably, the switch-flicking and door-opening (the internal shift) was the result of a situation, experience or circumstance that we found ourselves in. And it was usually an unpleasant one. My first big breakthrough moment came after many smaller and less embarrassing, but similar, moments. It’s fair to say I was (am) a slow learner. The lessons, the signs and the indicators (to change, to listen, to pay attention) were all there for me, but for the longest time I did my best to ignore them. I never allowed reality to get in the way of the stories I told myself.

And what stories I told.

One of my favourites was the “it doesn’t matter that you weigh more than your teachers and you’re only fourteen” fairytale. I fooled not only my friends but also myself.

Or so I thought.

The Beginning of the End

For me, the beginning of the end (of my fat, unhappy self) came at a school swimming carnival when I found myself standing on a starting block at the end of a pool next to seven other kids who weighed as much as my breakfast. It was the painful reality check I needed but clearly, didn’t want. It’s hard to hide 90kgs (200lbs) of teenage lard when you’re semi-naked and perched on a block of concrete with hundreds of people staring at you. Humiliation would have been a pleasant improvement on what I felt in that moment.

Transformational Pain

Although that experience was a painful one for me, it was also something that led me to make decisions and embrace behaviours which transformed my life (on many levels), and I believe, changed the course of my destiny. If I hadn’t experienced that feeling, I don’t think I would be the person I am today. I am grateful for that experience because it forced me to step into reality, to acknowledge who and what I was, and to take charge of my mind, my body and my life. And yes, it happened in that order (mind, body, life).

Even though I had that revelation at a relatively young age (fourteen), I often look back and realise that I always had the potential to create incredible and lasting change. Over the last thirty (or so) years I have consciously and diligently worked to make the decisions, changes and adjustments before I found myself standing on that starting block again.

So to speak.

The fit, lean, stronger, happier, more productive and creative (version of) me was always in there; I just needed to let him out.

I don’t know (most of) you, but if you’re like the majority then I know that you have more ability, potential and possibilities than you have ever imagined. If amazing (and lasting) results are what you’re after then my advice to you is:

Don’t wait for a breakthrough moment: create one!

So, why don’t you choose to make a breakthough this week? Just because you can.

Tell us about your breakthrough moments (in the past or present) or just say hi and share your thoughts on this post. And yes, that means you Lurkers (non-commentors) too.


Craig Harper (B.Ex.Sci.) is a qualified exercise scientist, author, columnist, radio presenter, television host, motivational speaker and university lecturer. For the past 25 years he has been a leading presenter, educator, motivator and commentator in the areas of personal and professional development. You can visit Craig's blog at Motivational Speaker.FREE eBookSo… You’ve Decided to Get in Shape (Again) Craig's FREE eBook takes 20 – 30 minutes to read, and addresses the REAL getting-in-shape issues based on his 25 years of experience. To get Craig’s FREE eBook click here, weight loss books.

5 Types of Emails You Should be Automatically Filtering


How many emails do you have in your inbox right now? Are you an inbox zero freak like me? Or do you have emails piled up and unread that you’re hoping you’ll get time to get to?

I’m not judging – I used to have as messy an inbox as anyone. And even now, if I go on vacation or don’t check my email for too long, I can get in a heap of trouble: the email piles up, and it can be a real chore getting back to my empty inbox.

I’ve got a few tips up my sleeve though to make dealing with email a little less painful – and I’ve found the best defense is a strong offense. In this article, I’m going to give you some concrete tips and examples to reduce the number of emails in your inbox instantly – and help you keep it that way long term with the use of filters.

What Are Email Filters?

Email filter is like my own little army single purpose email virtual assistants. You tell each one to check each email for a specific set of things and then tell it a specific action to do with it. Some criteria you can check on include:

  • Who is it from?
  • Who is it to?
  • What words are in the subject?
  • What words are in the body?

Some actions you can typically take are:

  • Delete it
  • Mark it as read
  • File it somewhere
  • Send an automated response

I use GMail and I know Outlook (and most desktop program) have this capability, you’ll have to check with your webmail provider for how it’s done. With that brief introduction, here are the five types of emails I always filter.

1. Email Newsletters

Any blog I sign up for, any marketing email list – the very first thing I do after confirming my subscription is I set up a filter to automatically filter this into a “ToRead” bucket. I do this two ways:

  1. Use the + symbol to make a unique email address. For example, if you are john@gmail.com, you also receive any email sent to john+newsletter@gmail.com. I use a similar strategy, so all my email newsletters are sent to a specific email account that is automatically filtered to a bucket to read later.
  2. Filter by sender. A little more tedious, but you can set up individual filters for each sender as well.

2. Friends Forwarding Me Articles

I have a friend who constantly sends me political articles from a handful of websites. In spite of anonymously emailing them from http://stopforwarding.com/ as well as telling them in person, they won’t stop. I don’t want to filter all their emails, since occasionally they email me with something legitimate (a non-forward).

So I filter them based on sender and checking for a handful of websites in the body of their email.  I do this with a lot of people, and it helps separate the junk they want to send me from the real conversations we’re having.  Every week or so I’ll take a look at my “Review Weekly” and see these emails in there – and usually just delete them.

3. Comment and Ping Notifications on my Blog

I’ve got a full time job, and while I take my blog seriously, I don’t need to be seeing all the comments and trackbacks instantly. I try to get to them every day or every few days, but I don’t want them clogging my inbox.

I filter these into a folder that I try to review nightly – but if I can’t get to it nightly, no big deal. When I do get to it, I try to batch process them for at least 30 minutes at a time, visit everyone who has linked to me, perhaps leave a comment – and reply to the people who have been gracious enough to comment on my blog.

4. Facebook/Twitter/Social Media Notifications

I don’t need to know right away when someone follows me, friends me, directs messages me, etc.  I usually check social networking and media sites at least once a week anyway, and can process the notifications at that time.

For a while, I filtered all these and then checked them at my convenience.    For the most part though, now if I check the site often enough (like I do with Twitter and Facebook) I just turn off the email notifications altogether.

5. Store Promotions

I like hearing about the latest deals and specials, but there is no reason this needs to interrupt my normal daily workflow.   I looked at it, and realizedI might purchase something from one of these newsletters once a year – if even that frequently!

So I filter all of them into a “Review Optional” folder – and if I have time, I’ll browse them at my leisure. If not – no big deal, I just delete them every couple weeks.

OK, I Have My Filters – Now What?

Once you’ve created some of these filters, GMail (what I use) has an option to immediately run them on whatever you’ve got in your inbox. Use this to instantly filter low priority items away so you can focus on what’s important.

Going forward, your filters will be applied to any new email that comes in. This will keep your inbox clean so you can read the relevant, important emails first, before you head to your folders to deal with these low priority emails that may still be important to you – but don’t require as quick a response.


Sid Savara is a a lifehacking fanatic. Visit Sid's website for more information about how to get motivated and analysis driven personal development. Sign up for his newsletter and pick up a copy of his free motivational quotes book, The Little Book Of Big Motivational Quotes.